THE INTERNATIONAL STUDENT LOUNGE IDENTITY
The International Student Lounge is a brand identity project I worked on for ASOSU at Oregon State University. I worked with various student coordinators to develop a wide range of logo options each utilizing abstract forms with themes of connection in ways that could be universally understood. Each round of logos was voted on by a board until the final logo seen above was selected and final brand identity elements were refined from.
The color palette was derived from the most common flag colors around the world and final logo touched on geometric florals often seen in many tile designs, mosaics and textiles from around the world. The overlapping sections represent community, connection and the vibrance that comes from sharing culture.
I also created a vertical animation to go on vertical TV monitors in the Memorial Union to help advertise the opening of the student lounge and the values they uphold.
THE PROCESS
